IN a world with grocery store television screens, digitally delivered movie libraries and cellphone video clips, the average American is exposed to 61 minutes of TV ads and promotions a day. Some people may think that amount seems excessive. TV remains the dominant medium for media consumption and advertising, the study found. The data suggests that computer usage has supplanted radio as the second most common media activity. Print ranks fourth.

The rise of online streaming services such as Netflix and HBO Go has dramatically altered the media habits of Americans, especially young adults. Other age groups are less likely to use internet streaming services and are much more likely to cite cable TV as the primary way they watch television. Among the other findings of the survey:. The internet, for example, is now closing in on television as a source of news in the U. A generation ago, television was far and away the dominant news source for Americans, but now, the internet substantially outpaces TV as a regular news source for adults younger than

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